It’s Thanksgiving, whattaya gonna do about it?

Shop until you drop by robholland on flickr
It’s the day before Thanksgiving, and everyone here at Current is poised to head home to prepare for family gatherings and celebrations. A quick look around the web, and it would appear that the majority of folks have other things on their minds right now.
Some of the top trending searches according to Google include queries about word of DJ Peachez’s death, Debbie Schlussel’s tirade about NBA sportscasters being yanked for the use of “Eye-Ran,” and Adam Lambert’s AMA Video awards.
But the rule of the day has largely been queries about “Black Friday.” Scanning retailer specific queries is pretty telling:
- Kmart Black Friday ad 2009
- Black Friday Best Buy
- Walmart Black Friday deals
- Sears Black Friday sale
- Toys R Us Black Friday
- Cyber Monday deals
So much shopping! I find it interesting that Toys R Us appears so low on the list (at the time of post, it was the 14th most popular trend on Google). Sure, 14th place is nothing to shake a stick at, but consider “Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays” author Joel Waldfogel’s perspective on things. Here’s a snippet of an interview with Waldfogel, as conducted by Kai Ryssdal of Marketplace:
Ryssdal: I have to say this plays right into my prejudice here, because I’m just not a good holiday gift giver. But you say it actually doesn’t make any sense.
WALDFOGEL: Well, the problem is, you know, normally we go out and buy things for ourselves, we’ll only spend $50 if we find something that is worth at least $50 to us. But with gift giving, it’s entirely different. You know, we’re operating at an enormous handicap. We don’t know what the other person wants or needs, so if I spend $50 on you, I might buy something that you wouldn’t pay anything for.
Ryssdal: But I place value on that gift that you give me, right, so isn’t there value there?
WALDFOGEL: You may place value on the fact that I gave you something. The problem is the actual thing I get you is something that you typically place less value on than the thing that you would have purchased with the same amount of money. So the spending doesn’t produce as much satisfaction as we expect spending to produce.
So the cynic in me has to question, are people scouring the web in search of Black Friday deals really looking for gift ideas? Or, are they simply seeking deals on the stuff they want for themselves?
Either way, the overwhelming amount of commerce related queries still raises my age-old grudge with this endeavor, the collective focus around the Thanksgiving holiday never feels like its aimed in the right direction. What direction? Well, shouldn’t these holidays really be about more important things like family, reflection, and appreciation? I think most of us eventually get there, once we’ve escaped the madcap craziness, and usually around a cleared table with full bellies.
But in the end, shouldn’t we make a collective effort to re-focus this time towards what really matters, especially amidst a recession recovery effort? Here’s my humble attempt to do so, with a prompt if you will:
What are your plans for Thanksgiving, and what are you thankful for?
Tell us what you think by submitting a story about your Thanksgiving plans and what you are thankful for over on Current.com — extra bonus points if you do it in the form of a webcam or video.
Above all, have a wonderful holiday.
Related links:
- Hasn’t this just been a whole year of Black Friday? – Real Recovery
- Farm tour of a Local! Organic! Sustainable! Farm! That raises… Turkey!
- The race to green Thanksgiving! (and other random thoughts on traditions, values, and the holidays)
- Who you calling a turkey?
- Thanksgiving Prayer William S Burroughs



