HP picks “No excuses” by VCAM producer Mike Toofer
Last August kicked off a VCAM assignment in partnership with HP around their new Photosmart Premium All-In-One printer, with TouchSmart Web.
You’re probably asking, “What’s a VCAM?” For those unfamiliar with the concept VCAMs are Viewer Created Ad Messages, and the concept is pretty simple. We partner with sponsors to post assignments for our producer community. Our producers take the guidelines of the assignment, make a commercial, and potentially earn thousands of dollars if their ad gets picked by our sponsor.
In this case, the VCAM assignment was sponsored by HP. They provided our VCAM producer community with assets to use when creating commercials for their new printer, and our producers created advertisements for HP to choose from.
This time around we had a total of 87 submissions. HP narrowed the field to 10 videos, and four of these were selected by HP, earning them each $5000. First time VCAM producer Mike Toofer’s “No excuses” was one of those four.
Watch “No excuses” by VCAM producer tooforone.
Interestingly enough, Mike is an MBA student out of UCLA. He’s taken some film courses in junior college, and after hearing about the HP VCAM assignment at an event on campus he decided to produce a commercial. To do so, Mike gathered a team of people from within his network — each familiar with different areas in the film and television production process. He tells us:
1. We shot 2 commercials in 18 hours and submitted both of them for the contest
2. Our crew consisted of film students, business students, law students, and professionals.
You can watch more of the submissions from the HP VCAM assignment here, or learn more about the VCAM program in the Viewer Ads section on Current.com.
Congratulations, Mike!
