Watch this now: November’s viral music videos

// November 20th, 2009 by Chanelle Berlin Johnson

When I was a kid, I used to watch music video channels for hours at a time and record my favorite ones onto VHS so that I could have my very own video mixtape. Music videos are primarily viral now, so I turn online for all the newest and most interesting ways bands and other musicians pair their records with visuals.

Here are some fresh finds:

The Golden Filter, “Thunderbird”

Warren Wright directed the music video for The Golden Filter’s newest single. The electronic duo used to be known as Lismore, but then have since dumped that name and those poppier songs for harder beats and cultish imagery.

Jonathan Boulet, “A Community Service Announcement”

There are two things about this video that really get me: the way the digital deconstruction is noticeable but also isn’t completely overpowering and the fact that the song is sort of deceptively upbeat. I thought that the entire video was going to be about faceless guys running through the woods in some kind of youthful romp reminiscent of a scene out of “Where The Wild Things Are,” but then… it wasn’t.

Jonathan Boulet is a new artist, hailing from Sydney, whose album drops December 4th, and if this is him putting his best foot forward, then I can’t to see what he does next with both his music and his visual aesthetic.

Vampire Weekend, “Cousins”

I’m not one of those people who feels like Vampire Weekend saved modern music. They’re alright. Where they do tend to go above and beyond for me is in making music videos that are unique to them and entertaining even when they’re somewhat nonsensical. Vampire Weekend plus director Garth Jennings is such an appropriate match-up.

Noisettes, “Every Now And Then”

Unlike the others, this video came out at the beginning of the month and is actually the third single from Noisettes’ album “Wild Young Hearts.” It’s probably their most compelling video for me, though, containing an elegance that matches the vintage, pseudo-lo-fi sound of the single. Frontwoman Shingai Shoniwa is gorgeous, and I love everything she does here, the ending packing an emotional twist that still manages not to tip the scales so far that the whole video falls right into melodrama.

OK GO, “WTF?”

Once upon a time, OK GO had some brief MTV fame, but I’ve seen less of them on mainstream television ever since the novelty of their treadmill video (an early internet viral hit) wore off. Still, they’re always trying to come up with things that are new and wacky enough to fit them. The video for the lead single “WTF?” from their upcoming album, “Of the Blue Colour of the Sky”, features the band’s members going a little crazy with color and a blur tool, celebrating the band’s penchant for bright backgrounds and also Photoshop.

One Response
Watch this now: November’s viral music videos

  1. I hate this part Music says:

    Hola :) \ just passed by consedince while looking for a song in some blogs :) anyway nice blog gotta check it out hope you accept me as a follower and a friend blogger. thanks ^^

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