Making “Make My Day” with Common
Since we began shooting Common for Embedded, we have built a great relationship with him and his team. They came to us for Make Common’s Day because they knew Current had experience in doing these sort of viewer-created video call outs, and they wanted to take a unique approach to making a video for the song.
It was an opportunity with a big name artist that we couldn’t really pass up. It sort of plays off the VCAM initiatives as well as the Writer in Residence project, but seemed like a perfect way to bring Current’s filmmaker community together with Common to create something special.
From what Common’s team told me, he chose this one because it was overall a different vibe than your typical clichéd rap music video. It had a fun feel to it, and the use of clip art was simple yet effective, as was the way the producers integrated the green screen footage, and gave it a grainy clip art feel.
Watch Common’s pick for his favorite “Make My Day” video here, and tune in tonight just after our Embedded with Common special—so, about 11:30/10:30c—to see it make its TV premiere:
And check out these photos from when we shot the green screen footage:
