Why Should You Trust Us?
Adam Yamaguchi and I are making a presentation next week to a group of public information officers for large institutions on the topic of why Vanguard is great and worth co-operating with. Which, as we prepare for it, forces us to confront the question: Are we?
One of our ambitions for being in the Vanguard is to tell you about important stuff that you ideally didn’t know too much about, if at all. Think of the new episodes that we’ve put up this season, and the worlds that Mariana and Adam and Adrian have entered to show you things that you should know. We sometimes like to think of ourselves as sometimes serving as an early warning for issues that later will become prominent—hence our name. But for you to heed what we’re telling you, you have to trust that we know what we’re talking about, that we’re not exaggerating, or misunderstanding, or misrepresenting the situation at hand.
Why should you trust us?
The same question pervades what we do in producing Vanguard. A lot of what we do behind the scenes involves talking with various individuals and institutions and asking them to cooperate for free with us in putting together one of our documentaries. Imagine that you’re minding your own business and I call you up, say my name and the name of this network, name some subject or another that I’m researching, and launch into a series of questions. If I were calling on behalf of some more recognizable entity—such as MTV or the Newshour on PBS, which I have—it still requires a leap of faith for you to engage me. What if I’m lying? I could be: 1) a prankster; 2) an identity thief; 3) a salesperson; or 4) a nut. When you add to that dynamic the fact that I work for a new series, Vanguard, on a new network, Current, that average person might not yet know about, then it’s even more amazing how the vast majority of people respond cooperatively. Sometimes I’m overwhelmed by how nice people can be and feel like blurting out into the phone: “Thank you sir/madam for not hanging up on me!” But that would probably make the person on the other end of the line suddenly wonder if I was 4) a nut.
Anyway, what we hope persuades the subjects who agree to help with or be in our documentaries, is the same thing that persuades you to trust our work when you watch it: As much as possible, we approach our stories without a particular angle. We’re not trying to prove a particular point, we’re trying to illuminate a situation so that you can make your own mind up about it. If, for example, Laura makes a Vanguard documentary in which there are both cops and criminals, which she has, then we like to think that she could show the result to both an audience or cops and an audience of criminals, and both groups would feel fairly represented. Ideally, if you cooperate with us when we’re shooting a story, we portray you as you are, without us filtering the information or telling the viewer how to feel about it. And similarly, if you watch one of Vanguard’s documentaries, you shouldn’t get the feeling that we’re manipulating you to react in a particular way. The human spirit rebels when it senses that it is being pressured to abandon independent judgment. Oscar Wilde put it most famously: “It would take a heart of stone to read the death of Little Nell without laughing.” Three quarters of a century later, Andy Warhol used a more laconic version of the same thought: “But that’s what I like about it.” We try our best to bring you compelling stories with important information. We leave it up to you how to react. And we like to think that this makes us trustworthy.
Recently on the Vanguard Blog:
- My Second Tour of Sri Lanka – Mariana van Zeller
- Chinese Mobsters and Megacities – Joanne Shen
- The world: A dangerous place for do-gooders – Kaj Larsen
- The world: A dangerous place for reporters – Darren Foster
- Sometimes that which seemed impossible actually comes to pass – Mitch Koss
- Doctors Wanted: no experience necessary! – Cerissa Tanner



